Product differentiation
Question:
Does the organization have many different products in the foreign market?
Does the organization have many different products in the foreign market?
- No answer / Undetermined
- Many
- Some
- Few
- None
Foreign product diversity is one of the variables that affects the determination of the best organizational structure. An increase in foreign product diversity increases information and management demands.
The international divisional product structure requires the organization to have few products or product groups. For many products, a multidimensional global configuration is more likely to be recommended.
Categorize the number of products/services as follows:
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Medtronic case: Product differentiation