EcoMerc

Strategic Organizational Consulting

Product differentiation

Question:
Does the organization have many different products in the foreign market?  
  • No answer / Undetermined
  • Many
  • Some
  • Few
  • None

Foreign product diversity is one of the variables that affects the determination of the best organizational structure. An increase in foreign product diversity increases information and management demands.
The international divisional product structure requires the organization to have few products or product groups. For many products, a multidimensional global configuration is more likely to be recommended.

Categorize the number of products/services as follows:

  • Many more than 20
  • Some between 5-20
  • Few - between 1-4

    Read more about:
    Medtronic case: Product differentiation