Introduction to the Medtronic case
The purpose of this case is to illustrate how OrgCon can be used to analyze an organization.
The Medtronic case focuses on publicly available, external input data for OrgCon. A methodology for gathering and interpreting external data is developed in depth. Each question from the OrgCon questionnaire is described in detail with the aim of developing an understanding of how data has been extracted from the Medtronic company profile. Detailed references have been omitted due to space constraints. See the reference textbook below for extensive references.
The case comprises the following sections:- Background information on Medtronic and data collection
- A detailed discussion of the rationales behind the data input for 12 of the 17 OrgCon data categories:
- Environment
- Strategy
- Technology
- Product Diversity
- Climate
- Leadership style
- Size
- Age/Ownership
- Current Configuration
- Current Complexity
- Current Formalization
- Current Centralization
- The total OrgCon analysis with an interpretation of results:
The case is adapted from: Richard M. Burton and Børge Obel, 2004. Strategic Organizational Diagnosis and Design: Dynamics of Fit. Kluwer Academic Publishers.